ICT Business Analyst
TrEd College
Sep 2023 – Present · Sydney, Australia
  • Managed and supported the College’s Learning Management System (LMS) and digital platforms across three campuses, ensuring reliable day-to-day operations for 1,500+ students and staff.
  • Delivered first-line IT support, resolving 40–60+ technical tickets per month related to login access, user accounts, system usage, and digital learning tools.
  • Worked closely with stakeholders to gather business requirements and identify opportunities to improve system processes, user experience, and operational efficiency.
  • Supported the enhancement of the digital learning experience by addressing platform issues, improving workflows, and assisting users with online learning systems.
  • Managed the content administration and maintenance of the LMS, ensuring learning materials, resources, and course content were accurate, accessible, and up to date.
  • Bridged communication between end users and technical teams to ensure business needs were accurately translated into practical system improvements.
  • Developed user documentation and provided guidance to promote effective adoption of digital platforms and services, helping reduce repeat support requests.
  • Prepared quarterly process and performance reports covering ongoing activities, process changes, workflow improvements, and system updates, using DFD diagrams to clearly present and analyze business processes.
Product Marketing Analyst
VIDIZMO LLC
Jul 2022 – May 2023
  • Developed SEO-optimized marketing content for website pages, blogs, social media posts, and business proposals, contributing to a 20–35% increase in content engagement and improved online visibility.
  • Used HubSpot to analyze customer interactions, monitor campaign performance, and create dashboards and reports, helping improve reporting efficiency by 30%.
  • Produced structured marketing reports and performance insights that supported data-driven decision-making and helped improve campaign effectiveness by 15–25%.
  • Conducted competitive and market analysis to identify feature gaps, customer needs, and market trends, contributing to 3–5 actionable recommendations per quarter for product and engineering teams.
  • Collaborated with cross-functional teams to translate customer and market insights into action items that supported product improvements, stronger positioning, and business growth.
  • Supported digital marketing and product initiatives that contributed to improved lead generation, customer engagement, and brand reach across multiple channels.